Ebook Free Marketers Are From Mars, Consumers Are From New JerseyBy Bob Hoffman

Ebook Free Marketers Are From Mars, Consumers Are From New JerseyBy Bob Hoffman

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Marketers Are From Mars, Consumers Are From New JerseyBy Bob Hoffman

Ebook Free Marketers Are From Mars, Consumers Are From New JerseyBy Bob Hoffman

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In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

• Sales Rank: #681915 in Books
• Published on: 2015-05-01
• Original language: English
• Dimensions: 8.00" h x .43" w x 5.00" l,
• Binding: Paperback
• 190 pages

About the Author
Bob Hoffman is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media. He is author of "101 Contrarian Ideas About Advertising," "The Ad Contrarian," and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club. Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013. Previously, Bob was ceo of Mojo USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to think about. He has served on several boards including the Advertising and Marketing International Network, and spent a year as Special Assistant to the Executive Director of the California Academy of Sciences. Bob is a frequent speaker at industry conferences, business meetings, and advertising and marketing events.

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Marketers Are From Mars, Consumers Are From New JerseyBy Bob Hoffman PDF

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Get Free Ebook The Body As Temple Calendar 2016By Jasper Johal

Get Free Ebook The Body As Temple Calendar 2016By Jasper Johal

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The Body As Temple Calendar 2016By Jasper Johal

Get Free Ebook The Body As Temple Calendar 2016By Jasper Johal

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Jasper Johal's photography is well known in the yoga community. His simple yet striking images of yogis have graced the ads for Hard Tail, Toesox, and Yogitoes. Each year Jasper produces a limited run of his "The Body as Temple" calendar, featuring beautiful nudes of yogis, dancers and athletes. This is a calendar designed to be framed. Twelve classic black and white photographs. Reproduced with rich duotone printing on a sheet-fed press for exceptional depth and nuance in the images. Oversize 12 x 18 inch size. Elegant spiral binding. Notched wire hanger. One of the highest quality calendars made.

• Sales Rank: #1415276 in Books
• Published on: 2015
• Format: Wall Calendar
• Binding: Spiral-bound
• 14 pages

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The Body As Temple Calendar 2016By Jasper Johal iBooks
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The Body As Temple Calendar 2016By Jasper Johal PDF

The Body As Temple Calendar 2016By Jasper Johal PDF

The Body As Temple Calendar 2016By Jasper Johal PDF

The Body As Temple Calendar 2016By Jasper Johal PDF

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